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1970 Dodge Challenger TA


On April 15, 1970 John Alletto and his mother Vera drove in with their trade in of a 1970 Mercury into the legendary Mr. Norm's Grand Spaulding Dodge and sat down with the salesman Rocky Smith to order his 1970 T/A 340 Six Pack 4-speed Challenger. He had a clear vision of his new car, as the Mercury was just not for him!.
Most importantly, it would incorporate all the features that defined Dodge's entry into the SCCA Trans-Am inspired pony car wars: Chrysler's potent and free-wheeling 340 Six Pack small block V-8 complete with triple Holley 2-barrel carburetors and lightly rated at 290 horsepower; a Hurst Pistol Grip-shifted heavy duty 4-speed, fiberglass fresh air hood, power front disc brakes, power steering, heavy duty shocks and springs, Sure Grip 3.91 rear end and chromed megaphone side exhaust. Finally, it would arrive at Mr. Norm's famed high-performance Mopar emporium finished in Hi-Impact Plum Purple paint and adorned with a rare White vinyl roof.
Norm said it was “uncommon” for him to order a TRI TONE color vehicle!!! A Purple car with White vinyl top and Black interior...

It was a combination of searing performance and head-turning good looks that made the Challenger T/A a commanding presence on the street, even in the rarified atmosphere of Chicago's muscle car scene, where horsepower and image were taken to their extreme by dealers like Mr. Norm. Indeed, Chicago was the epicenter of the first muscle car era, during which Mr. Norm's Grand Spaulding Dodge turned out hyper-tuned muscle Mopars at a breathtaking pace.

If you were into Mopars in those days, Norm Krause was the man to see. His place of business was more than just a dealership; it was a cultural phenomenon. His ads on the back cover of Drag News pulled in buyers from all over the country, many of whom had their airfare paid for by Krause when they headed back home with a bill of sale for a new car. Mr. Norm's showroom could feature a Hemi-powered FX drag racer one day, and attract hundreds for an indoor rock-and-roll concert the next. His fully-equipped dyno testing shop bustled night and day with a constant stream of customers of all makes seeking those extra few horses to win the next stoplight grand prix. And if you wanted a combination that wasn't available on the factory order form, he would put it together for you.

But even out-of-the-box machines such as John Alletto's well documented 1970 Challenger T/A 4-speed were subject to the Grand Spaulding tuning treatment that drew out every last ounce of potential. Today this Mr. Norm original not only remains a Chicago resident after all these years; it is also in splendid Grand Spaulding showroom-fresh condition as a result of a comprehensive rotisserie restoration. In addition to its correct special-casting T/A engine block, it retains most of the features listed on the original paperwork, including such details as the remote-controlled dual outside racing mirrors, rear spoiler, 15x7-inch Rallye wheels with staggered-size radial tires, center console, fiberglass hood, perfect dash pad and space-saver spare.
Its extensive documentation includes the new car order form, dealer order checklist, bill of sale, dealer shipper invoice, Original deal jacket, and inventory card, all issued by Mr. Norm's Grand Spaulding Dodge. The car even bears Norm Krause's autograph on the dashboard praising of being a ONE OF A KIND.

In addition, this Plum Purple T/A was chosen by Highway 61 Collection for a limited die cast production of only 402 copies produced, with this vehicle the original prototype die cast model and production model are included with purchase along with letter of authenticity.
In the summer of 2014 John was once again reunited with his Purple T/A, much to his surprise he remembered many fond days of cruising the boulevards and streets

Features Include:

This Is The Real Deal, No Clone, Real Deal Right Down To Original Fender Tag

Smooth And Powerful 340 SIX PACK T/A Engine


3.91:1 Posi Track Pack REAR END,

Fully Operational Rallye Dash, With No Cracks Of Dash Pad

Wood Grain Console,

RARE Quick Ratio Power Steering

Power Disc Brakes,

Painted Body Color Remote Drivers Sport Mirror. Manual Passengers Side

Rare 6 Way Adjustable Drivers Bucket Seat

AM/FM Radio With Rear Speaker Control

Rotisserie Restoration Completed In Early 90's, Of Solid Rust Free Vehicle, Check Out The Photos Of Floor Boards And Inner Quarter Panels SOLID...
Refreshed In Recent Years To It's Original Rotisserie Restoration Glory
All New Stainless Steel Brake And Fuel Lines
New Engine And Headlight Wire Harness
Correct MOPAR Heater Hoses Along With Correct Upper And Lower Radiator Hoses With Correct Factory Type Markings.

Beautiful Show Quality Purple Base Coat Clear Coat Over Rust Free Body, Floor Boards Pa...




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Numbers Matching and Original Mileage Cars

If marked as such, the vehicle Consignor states, this vehicles as numbers matching and/or original mileage. It has not been verified by Midwest Car Exchange Inc. As such Midwest Car Exchange Inc. is not guaranteeing the authenticity of this claim. Buyer is encouraged to verify this information on their own, prior to purchase.

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